The funders of company decided to realize their 20 years of successful experience in greenery services and establish new company, which would offer the Georgian market, the complex package of greenery services:
– Diverse and not easily accessible plants
– Landscape and interior design
– Event decoration
– After sales service (care)
They wanted to build a brand that communicates well, visually and verbally, the proposition of the company.
Solution
Results
– Founders have achieved their targets by defining strong positioning, which was communicated in slogan “Harmony In Your Space”
(The “harmony” was delivered to customers by GREENLAND with products, as well as with the full package of services)