Phone :
+ 995 599787070
Address :
Innovations Street 7, Tbilisi, Georgia
Email :

Electronika Ecommerce, Design and Digital Transformation

Project Description

Electronika is home appliance retail chain selling global brands like Bosch, Balck & Decker, Electrolux, Genius, Kärcher, Nikon, Philips, Samsung, SONY… It has made re-branding from traditional to tech savvy, modern brand. Accordingly is has developed new concept of store as off-line so on-line. 

To develop a styleguide for new business concepts, build according re-branding platform. Visualize it in digital and trade channels, power with technology.


STREGI designed style guide and visual identity for new tech-savyy brand; New technologies for E-commerce website to Electronika to reflect new positioning.




– Brand Visual Identity

– UX/UI Design according to Brand ID

– Development of “Digital Price Tags” module 

– “Digital Price Tags” module which connects E-commerce website to remote server and transfers product information to digital price tags of offline store 

– Better Together” module that enables administrator to create product bundles and assign special discounts to bundled products 

– Payment gateways (almost all) 

– “Advanced Sales Report” module 

– Direct Buy and Direct Installment” 

– “Product of the Day”

– Artificially intelligent “Product Comparison” module that makes analysis of product specifications by predefined criteria and displays visual signs to show advantages and disadvantages of one product over another.

– Technical Support





Used technologies

PHP, OpenCart

Project URL