Electronika is home appliance retail chain selling global brands like Bosch, Balck & Decker, Electrolux, Genius, Kärcher, Nikon, Philips, Samsung, SONY… It has made re-branding from traditional to tech savvy, modern brand. Accordingly is has developed new concept of store as off-line so on-line.
To develop a styleguide for new business concepts, build according re-branding platform. Visualize it in digital and trade channels, power with technology.
STREGI designed style guide and visual identity for new tech-savyy brand; New technologies for E-commerce website to Electronika to reflect new positioning.
– Brand Visual Identity
– UX/UI Design according to Brand ID
– Development of “Digital Price Tags” module
– “Digital Price Tags” module which connects E-commerce website to remote server and transfers product information to digital price tags of offline store
– Better Together” module that enables administrator to create product bundles and assign special discounts to bundled products
– Payment gateways (almost all)
– “Advanced Sales Report” module
– Direct Buy and Direct Installment”
– “Product of the Day”
– Artificially intelligent “Product Comparison” module that makes analysis of product specifications by predefined criteria and displays visual signs to show advantages and disadvantages of one product over another.
– Technical Support