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ELECTRONIKA Re-Branding and E-commerce Development

Project Description

– Electronika is home appliance retail chain selling global brands like Bosch, Balck & Decker, Electrolux, Genius, Kärcher, Nikon, Philips, Samsung, SONY…

– Management targeted to transform the  company and brand from traditional to tech savvy style.. 


– For this reason management wanted new style and design for on-offline channels; also modern technologies for their operations.


STREGI supported ELECTRONIKA in RE-Branding and digitalization process:



– Brand Visual Identity

– UX/UI Design according to Brand ID

– Development of “Digital Price Tags” module 

– “Digital Price Tags” module which connects E-commerce website to remote server and transfers product information to digital price tags of offline store 

– Better Together” module that enables administrator to create product bundles and assign special discounts to bundled products 

– Payment gateways (almost all) 

– “Advanced Sales Report” module 

– Direct Buy and Direct Installment” 

– “Product of the Day”

– Artificially intelligent “Product Comparison” module that makes analysis of product specifications by predefined criteria and displays visual signs to show advantages and disadvantages of one product over another.

– Technical Support





Used technologies

PHP, OpenCart

Project URL